Over the years, we’ve been able to observe what actions lead to the best online marketing results. Follow our simple tips below and you’ll be on your way to mastering online marketing for your small business.
Clear goals are crucial to staying on track for success.
The same applies to online marketing. Even if you aren’t a marketing expert, take a moment to brainstorm what “results” mean to you. Is it an increase in phone calls? A sold-out event? An ever-growing email list of individuals that like your service? Defining what will bring your specific business growth is the first step to setting goals.
Your short-term goals will feed into your long-term goals, so it’s okay if they overlap. Below are some examples we see clients successfully achieve in just a few, short months.
- Increase traffic to your website
- Build a large email list
- Increase attendance for events
- Build your funnel of potential customers
- Convert website visitors to paying customers
- Brand loyalty, awareness and name recognition
- Google search ranking
- Search Engine Optimization (SEO)
You’ll need to have the proper tools in place to handle the growth you’re seeking.
Say you want to double your sales with online marketing by the end of the year. Are you prepared with the necessary employees or systems to do so?
It’s a shame to have a great online strategy to get people to your website, only to leave them unable to take action. Is it obvious to your website visitors how they book your time or buy your product? Is there proper customer service or a salesperson to follow-up once a person contacts you? Lay out the necessary resources you need and incorporate them into your goals.
What’s working? What’s not working?
You’ll shorten your learning curve and arrive at the best practices for your business faster if you pay attention to what your audience tells you. This is a process that will take time, documentation, experimentation and creativity. However, once you know which strategies produce your desired results, your process will become more streamlined.
Patience and Flexibility are Invaluable
Remember: having all the data in the world won’t save you from failing. You’re building familiarity and trust with your potential customers, and that takes time. The online world is rapidly changing, so inevitably, you’ll need to evolve your online marketing approach as well.
A long-term strategy with consistency and commitment is the key to success. If you’re ready to see quantifiable results with your online marketing, we can help. We’ll design a customized strategy that’s appropriate for your business goals and back it up with analytical data. Contact us today!