Many prospects come to us asking for help with social media marketing. We absolutely believe in the power of social, yet we try to get each business to think, first, about the foundation of their online presence: their website. Now more than ever, original content added frequently and consistently could be the key to a stronger online marketing presence.

Building Content for SEO

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In 2017, content is king (or queen!) when it comes to online marketing. If you want your site to be recognized and rewarded by Google (ie: strong organic search results) you need to be focused on SEO. One simple way  to optimize your site for search (there are thousands of ways to work on SEO – that’s a whole different blog post) is blogging. By spending time creating relevant, branded blog posts, your audience will connect with you on a more personal level. By optimizing your blogs for SEO (using specific keywords, tagging images, etc.) you’re telling search engines that you are relevant and informative – a site that searchers can trust. If you’re using WordPress, Yost SEO is a great tool to help you optimize your content for search.

Building a Content Library

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We hear many business owners say that they just don’t have time to keep cranking out new blogs every week. We get it…and that’s why you might hire the Filament team to ghost write for you! One great way to think about the value of original content, is to remember that it’s often re-sharable. You may spend 5, 10, even 15 hours on a great blog, but it doesn’t have to be a one-and-done share on social media. Think about testing different headlines and images and sharing your content a number of times. Blog content can also often make a good printed marketing hand-out if you’re involved in a business showcase or expo – leverage that original content over and over!

Building Credibility

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Ten years ago, everyone said you have to have a website to be a real business. While we still believe this today, the game has changed. Even if you built your website a year ago, if you haven’t added any new content, search engines are looking at you as irrelevant, which means it will be more difficult for potential customers to find you online. Searchers are savvy – over 70% of searchers are ignoring paid ads and looking for organic search results. By adding blog posts to your site regularly, you’re not only telling search engines you’re relevant, but you’re telling your customers that you’re a thought leader, and letting them get to know you before making a purchase. Your brand voice and messaging matter, especially if you’re working to build long-term advocates, not just one-time customers.

If you’re ready to launch your business into the online marketing arena, you may also want to check out our blog “Master Online Marketing For Small Business.” And if you need some help cranking out that content, our team would love to help. Contact us today!

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