Email Marketing – Get in Front of Your Customers & Prospects
Need to communicate with customers regularly? Want to share more of your story with prospects, encouraging them to make a purchase? We can help, with email marketing.
The Filament Team will hook you up with Email Marketing by:
- Develop an email strategy based on your business goals and audience
- Establish an email marketing account for your business (our favorite is Mailchimp, but we work on other platforms like Constant Contact and InfusionSoft based on our clients’ needs)
- Design branded email templates
- Copy write and design drip-marketing campaigns (automated email marketing based on specific, pre-defined criteria and user behavior)
- Develop a content calendar tailored to your marketing plan and seasonal needs
- Monitor campaigns and alerting you to successes and challenges
- Evaluate analytic data monthly to determine success of campaigns, list growth, and ROI
Can Email Marketing Really Turn into New Sales?
- Gmail alone has 1 billion active users worldwide, and it’s estimated that there will be over 3 billion email users worldwide by 2020. –Hubspot
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet. –Campaign Monitor
- Email’s ROI is 28.5% compared to 7% for direct mail. –Chief Marketer
- Two thirds of emails are read either on smart phones or tablets. -Marketing Land
- Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), and even while driving (18%). –Hubspot
Like social media, email marketing is a powerful platform for you to get your product or service in front of customers. We can make the power of automation work in your favor: with one opt-in, a well-crafted drip marketing campaign can interact with your user without you ever touching an email!
Get back to the business of running your business, and let the Filament team help you communicate better with your customers and prospects.
We’re happy to offer a free, 1-hour online marketing consultation!