Kelly Andrew, Chief Executive Officer
Education: Kelly graduated from UW-Milwaukee in 2004 with a Fine Arts degree in Graphic Design and a minor in Communication.
Experience: 10 years in non-profit development, including 7 as Director of Development. Kelly managed Fundraising, Volunteer Services, and Marketing for a 600-person organization, and was the first person in the Director of Development role. Her skill at problem solving, process development, and inspiring a team allowed her to successfully transition into owning a business.
Passion: “Leadership comes naturally to me. From participating as a youth leader in 4-H, to leading fundraising campaigns and teams, I’ve always been a visionary. Great leadership skills are what let me start this business and what allows me to help other businesses grow.”
Fun Facts: Farm kid | Crazy Cat Lady | Yogi | Home-chef | Addicted to Travel | Milwaukee advocate & evangelist
Kelly founded Filament in 2013 as a solepreneur with a backup plan: if the business didn’t support her after a year, she’d go find a job. Her passion for her customers and their businesses led her to become an expert at online marketing. Kelly’s dedication to leadership helped her leverage these skills to grow and develop the Filament team. While she still enjoys creating blogs and social media posts, Kelly has found her niche in content strategy, analytic data analysis, and SEO. Learn more about Kelly by checking out her segment on The Business Blast Podcast with Tyler Wagner.
Katy Corey, Director of Collaboration
Education: Katy Graduated from Marquette University in 2003 with a double major in History and Communication.
Experience: 2 years as a Peace Corps Volunteer (Guatemala), followed by 8 years in non-profits. Katy developed in her role, and was promoted from Volunteer Coordinator, to Manager of Volunteer Services, to Director of Development. Her skill for recruiting and building relationships with hundreds of volunteers and donors allowed her programs to thrive; creative, consistent communication was a requirement for the job.
Passion: “It’s all about the people we work with. I have to have a mission, and I love that my work, and my team’s work can impact our customers, the owners of these great businesses, so positively.”
Fun Facts: Improv performer | Talented vocalist | Handwriting analyst | Doting cat mother | Proud, active Milwaukee resident
Katy joined the Filament team in 2015, ready to help Kelly develop a sustainable business that would grow. Katy’s role has evolved immensely since then; she still uses her creative writing and communication skills on blogs, email marketing, and social media posts, as well as managing ongoing brand strategy and customer communication.
Greg Bernhardt, SEO Strategist
Education: Greg Graduated from the University of Wisconsin-Milwaukee in 2005 with a degree in Information Science and Information Technology.
Experience: Before he even graduated from college, Greg dove in as an entrepreneur. In 2001, he founded Physics Forums, a website dedicated to bringing students, professional scientists, and people interested in science together in a learning community. With over 40,000 members, Greg has worked tirelessly to understand and integrate SEO best practices to build his own business.
Passion: “I’m a little bit like someone working on performance cars. We’re both obsessed with analyzing, scheming, and implementing ways to increase performance of our systems. My system is our clients’ Internet profiles. I look at every piece of their website, listings, social media accounts and strategize ways to increase lead generating metrics. The Internet landscape changes quickly, making the learning of new strategies, a daily challenge. When a client’s Internet profile is performing to its potential I get the same rush as a race car mechanic that wins a race.”
Fun Facts: Travel junkie | Former breakdancer | Meals-on-Wheels Volunteer | Proud husband & dog/cat dad | Milwaukee native
Greg joined the Filament team in 2018 and quickly adapted to the goals and challenges of our clients. His obsession with the details makes Greg the perfect fit to oversee SEO education, strategy, and execution. He’s a data dude, who has a knack for illustrating the value of a strategic, well executed Internet marketing plan.
Chris Troka, Marketing Assistant
Education: Chris received his Associate’s Degree in Business Administration and Management from Milwaukee Area Technical College.
Experience: With much of his career spent in customer service roles, Chris is the perfect fit when it comes to helping Filament’s clients. He’s also got a passion for entrepreneurship. In 2014, Chris founded Milwaukee Underground Productions, a DJ and Event Services company that he still manages today.
Passion: “I’m passionate about being a part of a team that works to bring businesses the best results in their advertising and marketing plans. Marketing and advertising has always interested me. It mixes the psychology of human behavior, attention-grabbing headlines and photos, nudging the prospect to choose your business to fulfill their needs. Marketing is a puzzle, unique to each business. Fitting the pieces together requires the right strategy.”
Fun Facts: Self-proclaimed billiards shark | Guitar player & songwriter | South Milwaukee High School Class of ’07’s biggest flirt | Milwaukee native
Chris joined the Filament team in 2018 as an Administrative Assistant, which quickly developed into a marketing role. His experience using PPC and developing advertising strategy based on web analytics to grow his own business have proven beneficial in creating ad campaigns for Filament clients.