When it comes to marketing your business online, it’s tough to know what’s relevant, what works, where to begin, and so on. Before you fall down the rabbit hole of internet marketing, here’s a tip: start somewhere. Where? Why not start by creating an online offer?
An online offer is a branded tool that can help businesses stand out from competitors, be distributed via email or on social platforms, and generate more leads. Not sure how to create one? Continue reading to learn a few tricks from the team at Filament Communication.
Online Offers Contain Information Buyers Want.
Today, buyers want to research and decide what works best for them (and the internet makes it very convenient for people to do so!). By creating an online offer, sometimes referred to as a “downloadable,” you’re telling consumers you want to help them make smart purchasing decisions through sharing trade secrets.
While most offers are free, you can put a price tag on the information you choose to share. Businesses generally take the route of asking people to “sign-up” with an email in exchange for their offer. Businesses can then track subscribers, follow-up, and stay in front of new leads.
Other businesses, like Tall Guy and a Grill Catering, don’t request contact information; rather, they use their offer to highlight menu items in the form of an e-magazine. This type of offer lives on their website. It can be linked to blogs, shared on social, and builds credibility with Google as it drives traffic to their site. Click HERE for an example.
What’s Included? A Lot of Good Stuff.
Your business offer is uniquely your own. It can take the form of an e-book, white paper, e-magazine, info-graphic – whatever the shape, it is designed to hold accessible, important information for buyers and position you as trusted experts.
Here are a few key components:
- Make sure your offer is branded with your logo, images that represent your message, original content, and business contact information
- Be educators! Include information that will engage people. Guide them through their buyer’s journey. If they don’t buy today, don’t feel defeated. This is also a great branding opportunity and they might return to make a purchase when they are ready to buy.
- Provide a Call to Action! If you need helpful tips on how to create a great CTA, click HERE. Additionally, if you’d like an example, check out Better Partners online offer HERE. These tech geeks created a clever CTA with a “Free 30-Minute Discovery Phone Call”.
How Long Should My Online Offer Be?
We recommend keeping your offer short and sweet. Think 4-5 pages in length with plenty of imagery and white space to break-up your compelling content. While we as consumers tend to take time researching what product or service best fits our needs, we’re also a society with short attention spans, so just get to the point.
How Do I Distribute My Offer?
Once you’ve created your offer, you can distribute it to your target audience on your social platforms with paid ads. New to marketing your business on social media? Sign up for our FREE downloadable: 5 Basic Facebook Tips Every Business Owner Should Know.
The Simple Home also had a brilliant idea to distribute their business e-catalog at a conference. By handing out cards that directed potential buyers to their online offer, they made it easy for people to learn about their product. They also drove traffic to their website!
Start Somewhere. Create an Irresistible Online Offer.
We get it. With the pace of technology, it’s hard to understand what works and what doesn’t when it comes to internet marketing. Once again, try your best not to get intimidated. Avoiding the opportunity to market your business online won’t do you any favors. That being said, if you’re going to start somewhere, start by creating an irresistible offer that will hopefully generate leads!
We hope you enjoyed reading our blog post “How to Create an Irresistible Online Offer That Generates Leads”!
Not enough hours in the day to learn how to become a pro at internet marketing? Connect with us! We’re a team with integrity and we love helping other businesses shine online.
As Filament’s owner and Chief Ideas Officer, I’m passionate about helping businesses grow and thrive through internet marketing. I’m Hubspot certified. I love cooking, yoga, and my three cats: Bebe, Coach, and Coco. Contact Filament today to see how we can make your brand shine!