adwords - search engine marketingPay Per Click (PPC) is an effective search engine marketing tactic for many businesses that want to see quick results when it comes to driving traffic to their website. This “top-of-funnel” strategy helps our clients target a specific audience, position their website in front of them, and drive more traffic to the site.

Our Pay Per Click and Facebook Ads search engine marketing (SEM) service gets your business to the top of the search results quickly!

Ever wondered how those listings at the very top of your Google search get there? Google Ads (formerly Google Adwords) is a primary example of PPC. By bidding on keywords relevant to your business, your site may appear at the top of search results, driving more traffic there for you to convert into leads.

 

With your Google Ads PPC campaign, we will:

  • Build your site ad to attract customer interest
  • Keyword deep dive to place your ad in front of the right eyes
  • Optimize bidding to make sure you get the most bang for your buck
  • Perform A/B testing and experimentation to find new opportunities
  • Continually analyze and tweak your campaign to reach higher and higher results

facebook paid ads - search engine marketingAnother example of SEM is social media advertising in the form of Facebook ads. With over 2 billion users Facebook is the dominant platform your customers are likely using. The social networks have been collecting data from consumers for years now, which makes their targeting fairly, well, on-target! We can choose specific criteria to define the audience you want your post or ad to appear in front of.

Want to target males in Milwaukee between the ages of 30 to 40 who are interested in basket weaving? We can do it!

With your Facebook Ads campaign, we will:

  • Build your site ad to attract customer interest
  • Research and target your optimal demographic
  • Optimize bidding to make sure you get the most bang for your buck
  • Continually analyze and tweak your campaign to reach higher and higher results
  • Continually implement new technologies and strategies to give you the edge