Content Marketing and SEO
Just because you have a website, that doesn’t mean it’s working for you! Your customers need to be able to find you when searching online, which means search engine optimization (SEO) is the first step in your Internet marketing plan. One of our specialties is driving local Milwaukee traffic to your site. The Filament Team can help drive prospects to your website by:
- Copywriting professional, branded content for website pages and optimizing it for SEO
- Developing consistent, branded blog content to support awareness and sales through keyword optimized copywriting and image selection
- We don’t develop websites, but we’d be happy to work with your developer on content!
Once you start increasing traffic to your website, it’s time to foster those business leads! The Filament Team can help you develop automated email marketing programs that will engage your prospects and create loyalty with existing customers. We’ll help you communicate with your constituents by:
- Working with you to clean up your existing list, or start collecting email addresses
- Developing an automated follow-up strategy when a new prospect joins your list
- Designing branded templates for consistent, polished communication
- Copywriting and scheduling emails and newsletters
Social Media Strategy
You can increase brand awareness, drive traffic to your website, engage customers, and increase sales by implementing a strong social media marketing strategy. Frequency and consistency are key when it comes to social media, and The Filament Team can help you execute your program. We’ll support you by:
- Creating branded social media profiles on behalf of your business, across multiple platforms (based on your needs and plan)
- Developing posts (copy/imagery) that align with your brand and drive interaction with your community
- Leveraging paid advertising with quality content to drive more prospects to your website, and to take action!